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  • LIV Capital is a leading Mexico City-based private equity fund manager that invests in high-growth companies targeting Mexico and the broader Latin American markets.

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ABOUT US

Since 2000, LIV Capital has raised three funds totaling US$300m in committed capital. With 13 investments executed to date, we are seasoned investors with deep experience supporting high-growth Mexican enterprises led by entrepreneurial management teams.


Investment Strategy
INVESTMENT STRATEGY
  • Middle-market businesses with robust operating leverage in high growth sectors
  • Backing highly experienced and management teams with strong equity alignment
  • Control or influential minority investments with LIV as sole or lead investor
  • Focus on growth opportunities where we can leverage our network and proven expertise


PHILOSOPHY

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People
First

We believe success is largely a function of the caliber and integrity of the people we partner with. For this reason, we are people first investors, focused first and foremost on identifying world-class management teams who share our passion for creating value through growth.

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GROWTH
MINDSET

While we come from different backgrounds and countries, our growth mindset unites us. Our decisions are grounded in experience and analysis, and informed by a real-world understanding of what it takes to take businesses to the next level. We bring passion, decisiveness, and conviction to everything we do, enabling us to move quickly to capitalize on compelling opportunities.

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Hands-on
Investors

From investment to exit, we are highly engaged partners, leveraging the full strength of our collective experience to deliver maximum value add to each of our portfolio companies. Our involvement takes many forms, ranging from M&A support to acting as a sounding board for senior management. But through it all, our commitment to collaboration is a constant.

icon Local

Local Firm,
Global Platform

LIV Capital is a Mexican firm, investing in Mexican companies. We are bullish on Mexico, and take pride in our role as a catalyst for the Mexican economy. At the same time, our platform transcends geographies: our team is multi-cultural, our network is international, and our outlook is global. We believe this combination of local expertise and global know-how is a key strategic asset.

TEAM

LIV Capital is a Mexican firm with international reach. With over 80 years of combined private equity experience, our multi-cultural and multi-lingual team possesses the ideal combination of operational and transactional expertise.

LEGAL TEAM

  • Mariana Romero
    Mariana Romero General Counsel
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    Mariana Romero
    Mariana Romero General Counsel
    • Mariana has more than 9 years of legal experience in corporate finance with a focus on Private Equity, Mergers and Acquisitions, and Capital Markets among others.
    • Prior to joining LIV Capital in April 2013, Mariana was an Associate at Chadbourne & Parke, LLP, where she advised clients on general corporate matters and was involved in the design and implementation of corporate mechanisms. While there, she was instrumental in the design of investment funds through Mexican and foreign entities, and focused primarily on the organization and direction of Limited Partnerships.
    • Mariana has represented issuers, underwriters, and servicers in public offerings, as well as lenders and borrowers in structured credit facilities.
    • Mariana received her law degree summa cum laude from the Instituto Tecnológico Autónomo de México (ITAM).
  • Gustavo Robles
    Gustavo Robles Legal Analyst
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    Gustavo Robles
    Gustavo Robles Legal Analyst
    • Gustavo has more than 6 years of legal experience in corporate matters with a focus on International Taxation, Mergers and Acquisitions, and Anti-Money Laundering among others.
    • Prior to joining LIV Capital in September 2016, Gustavo was an Associate at Santamarina y Steta, S.C. where he advised clients on tax, corporate matters and anti-money laundering matters, and was involved in the design and implementation of corporate structures. While there, he was instrumental in the implementation of KYC policies as well as design of corporate structures with an efficient tax planning as goal.
    • Gustavo received his law degree from Universidad Iberoamericana Ciudad de México (Ibero).
    • He speaks fluent English and Spanish.

FINANCE TEAM

  • Rodrigo Gamero
    Rodrigo Gamero Chief Financial Officer
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    Rodrigo Gamero
    Rodrigo Gamero Chief Financial Officer
    • Rodrigo Gamero, has been working in Finance for 24 years, he has been experienced as CFO in industries as: entertainment, retail, gaming and clinical and imagine labs
    • Rodrigo Gamero, joined LIV Capital on November 2016
    • He has experienced leading financing borrowings ERP implementations and directed due diligences for acquisitions as well as managing strong multiregional teams
    • Rodrigo has been working in company’s private equity or venture capital owned as Cinemex and Milano, multinational as Codere, and Family owned as Grupo Diagnóstico Proa and Kidzania. From 1993 – 1995, Mr. Gamero worked as Auditor in Arthur Andersen
    • Through his professional life, he has worked and leaded launches for with different Finance`s ERPs providing institutionalization.
    • He has been strongly participated in company`s strategic growth as a board or committee of director’s member, handling additional responsibilities like IT, Human Resources, Legal, Procurement, Supply Chain and Real Estate expansion
    • Mr. Gamero received an MBA from ITAM, and a CPA degree from Universidad de Guadalajara, in Jalisco Mexico
    • He is fluent in Spanish and English
  • Brenda Rivera
    Brenda Rivera Head Accountant
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    Brenda Rivera
    Brenda Rivera Head Accountant
    • Brenda Rivera joined LIV Capital in July 2019, as Head Accountant.
    • Brenda has more than 15 years of experience in various areas such as accounting, taxes, audit and internal control.
    • Starting up her professional career in companies such as Ernts & Young and Grupo Modelo, Brenda developed negotiation skills with clients of audits on her charge and came up with solid accounting knowledge.
    • Before joining LIV Capital, Brenda worked as a Senior Accountant for multinational companies such as Bayport Mexico and DOCOMO Digital, responsible for the correct accounting records, for the issuance of accurate and timely financial information in accordance with current accounting and tax regulations.
    • Some of her responsibilities during its accounting work, has been the preparation of executive reports and proposals for process improvement.
    • In 2011, she participated in the Corporate - level training provided in Madrid, Spain by DOCOMO Digital, for the preparation of financial reports for the Headquarters.
    • Brenda received an Accountant bachelor’s degree from the Universidad Nacional Autónoma de México (UNAM).

    • ADMINISTRATION TEAM

  • Miriam Corona
    Miriam Corona Office Manager
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    Miriam Corona
    Miriam Corona Office Manager
    • Miriam Corona joined LIV Capital in 2014 as Office Manager.
    • She has over 24 years of experience in fields such as marketing, promotion, public relations and administration, including sports channels, pay television systems, film companies, real estate, and customer loyalty plans.
    • In 1999, Ms. Corona was responsible for the launching of Fox Sports in Mexico, Central and South America, as well as the Latin target in USA.
    • She also participated in the launching of the loyalty program “Invitado Especial Cinemex” in its second version in 2007.
    • In 2010, Miriam was Director of Marketing and Administration for the company that created the first loyalty program for a government institution in Latin America.
    • When she was working for Fox Television Group, she was responsible for the development and creation of the operational processes, as well as the management of the Public Relations for National Geographic, Fox Channel and Fox Sports, among others.
    • Her experience also includes operational and managerial consolidation, being responsible for the management of the assigned financial resources for the Marketing department of a chain of shopping centers in Mexico.
    • Miriam Corona is fluent in English and Spanish.
  • Ángeles Kuri
    Ángeles Kuri President's Assistant
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    Ángeles Kuri
    Ángeles Kuri President's Assistant
    • Angeles Kuri joined LIV Capital in 2023 as President´s Assistant.
    • From 2017-2020, she partnered with INOPTION GRUPO INMOBILIARIO, developed and certified as a real estate broker.
    • Since 2008 to date, Angeles has her own company specialized in homemade preparation of natural dressings, coordinating a team of homemade sauces and high-quality Arabic pastries.
    • From 1999 to 2001 he worked as assistant to the CEO and partners at Latin Idea Ventures and VPN Desarrollo Inmobiliario, being directly involved in Public Relations and event organization for both companies.
    • Since 1995, Angeles has been Commercial Director and partner at Metal Consumibles, S.A. de C.V., a micro-business with more than 28 years of experience in direct sales and consulting to companies, personnel management, supervision of acquisitions especially in China and maintenance of computer equipment.
    • From 1994 to 1999 he worked in Public Relations and as personal assistant to the President & CEO of Grupo Synkro, being responsible for the organization of trips, events, catering, press activities, administration of personal tasks and continuous work on various projects.
    • In 1991, Angeles managed office projects and customer service, maintaining a prestigious client portfolio at Haworth by PAPSA & Milliken Floor Covering.
    • 1985-1989 Started working at the reception at Nacional de Cobre, S.A. of C.V. where she was later promoted to Head of Personnel in the corporate office of the same company, Sinacobre, S.A. of C.V. in Public Relations and directly assisting the current director of said company.
    • In 1985 she finished her career as an Interior Designer and began working as such in the companies Mobilart and Contempo Interior Design & Pepe Soriano from 1989-1991.
    • Angeles Kuri speaks fluent English and Spanish.

GROWTH EQUITY

At LIV Capital, growth is the cornerstone of our investment philosophy. Our growth equity vehicles seek scalable businesses with strong operating leverage where we can double EBITDA in a four to six year time horizon. We work actively with best-in-class management teams to drive value creation via organic growth, new lines of business, international expansion, and / or bolt-on acquisitions. At present, LIV is actively investing out of LIV Mexico Growth Fund IV.
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Grupo PROA

GRUPO PROA is the largest medical retail laboratories company in Mexico that offers medical diagnosis, clinical analysis services, and third party test processing. PROA currently operates 275 laboratories in 18 states of the Mexican Republic under 4 different trademarks and 7 different branch formats.
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Cencor

CENCOR is the holding company of a financial services group with presence in Mexico and Latin America. Its subsidiaries ENLACE and MEI provide interdealer brokerage services, PIP is a leading multinational fair value pricing provider, and BIVA is Mexico's new stock exchange that will begin operations in 2017.
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Linio

LINIO is the largest B2C eCommerce platform in Latin America, with a presence in 8 countries: Mexico, Colombia, Peru, Chile, Argentina, Venezuela, Ecuador and Panama. The Company focuses on offering user-friendly, fast, and secure online purchases across the region. LINIO was acquired by Falabella Company in 2018.
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Centro

As Mexico’s leading university for the creative industries, CENTRO offers undergraduate, graduate, and continuing education programs in disciplines such as design, fashion, and cinema. More recently, CENTRO has become a hub for innovation at the intersection of technology and design.
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Wobi

WOBI creates and delivers inspirational management content to executives and leaders across the world. Through a series of complementary formats, the Company engages a global audience increasingly hungry for unique and motivational management content.
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Logyt

LOGYT is a supply-chain and logistics company focused on point-of-sale planning, procurement, manufacturing and last mile delivery services.
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Linio

LINIO is the largest B2C eCommerce platform in Latin America, with a presence in 8 countries: Mexico, Colombia, Peru, Chile, Argentina, Venezuela, Ecuador and Panama. The Company focuses on offering user-friendly, fast, and secure online purchases across the region. LINIO was acquired by Falabella Company in 2018.
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Anima

ÁNIMA ESTUDIOS is Latin America's leading digital animation studio. The Company specializes in the creation of proprietary content, with a fast-growing portfolio that includes digital animated films, television series, animated online shorts, and mobile games.
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Yellowpaper

YELLOWPEPPER is a pioneering developer of proprietary mobile banking and mobile payments solutions for the Latin American markets. At present, the Company operates in Mexico, Ecuador, Peru, Bolivia and Colombia.
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Screencast

SCREENCAST delivers high-quality cinema advertising through the use of proprietary digital content software and various digital network technologies. The Company also manages and distributes a digital billboard network.
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Mastreta

MASTRETTA produced Mexico’s first high-performance niche sports car, the Mastretta MXT. The Company ceased operations in 2014.

SaberLite

SABER LITE offered innovative lighting system solutions through a proprietary technology. Saber Lite was acquired by Lead Lite Company in 2014.

Interfactura

INTERFACTURA is Mexico’s leading provider of electronic collaboration solutions, offering services including electronic invoice issuance, accounts payable management software, and an online factoring platform. Interfactura was acquired by Dexsa Group in 2016.
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Redit

REDIT was a provider of mission critical metropolitan connectivity and outsourced IT services to medium and large-sized Mexican enterprise and government customers. Status: The Company was acquired by KIO networks in 2014.
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growth@livcapital.mx

MEDIA

CONTACT US

+52 55 1100 2470

MEXICO CITY

Torre Virreyes
Pedregal No. 24, Piso 6 - 601
Col. Molino del Rey
México, CDMX, C.P. 11040

info@livcapital.mx